Commissioned by Fontys University of Applied Science
Concept by ARK
Identity and publication design by Roosje Klap
& Pauline Le Pape
Website design by Jessica Hollinshead
Coding by Bente van Bourgondiën
Animations by Chiara Zarotti and Jean Baptiste Castel, sound by Stan Wiersma
Researcher Paulien Dresscher teamed up with ARK to counter this with the project 'Our Brave New World', an investigation into how the creative and cultural industries re-appropriate our technology-driven society and work to unpack how in an active, creative and responsible way, new possible futures are being researched and developed. We designed a website that shows the framework and field of the labs in the Netherlands, ranging from makers to institutes, from hacklabs to engineers. With this new tool, 'Our Brave New World' wants to investigate the various technical, philosophical, ethical, and mind-expanding questions arising at the intersection of art, science, technology, society, and the future.
Our Brave New World looks at the way the creative and cultural industries research and develop our society, to face these kinds of concerns, but also to appropriate ourselves for the future, using the opportunities that technology offers us.